IP Address
An IP Address (Internet Protocol address) is simply a series of digits, somewhat similar to a telephone number that specifies a unique location where your web site is located.  Example:  http://www.SturdyLink.com can also be accessed directly by entering the IP (Internet Protocol) address of http://64.21.48.120

Each of our Silver & Gold accounts has a static IP address, meaning the IP address (the number of your site) is assigned to you and rarely if ever changes.  Some hosting companies use dynamic IP addressing which change each time you connect to the server, or they have several domains using one IP address.  A static IP address provides a site with a solid address and allows you to have a "true" Domain Name.